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As an author, speaker, and CEO of a marketing and consulting company, it’s easy to get bogged down with deadlines, miss emails, forget to return phone calls, and all sorts of accidental mishaps. Having an assistant would be amazing…cloning would be even better…but when you’re running an entrepreneurial one-woman show, you go to the next best thing.
There is a direct correlation in how productive I am and the amount of time I spend using the software tools at my disposal. I upgraded to paid plans for several of these systems, often because paying for a powerful app not only saves me time, but is less expensive than hiring an assistant.
Here are some of my favorites:



I’m a huge LeadPages fan. They are powerful for creating landing pages, opt-ins, and building your email list. They have great customer service and constantly host free educational webinars.

One of their plans includes LeadDigits, which allows a speaker to have their audience text a word to a specific number, instantly adding them to your email list and sending them the lead magnet of your choice. 

Hands down, LeadPages is the best way to quickly create great looking landing pages. In addition, they include a variety of testing and deployment features, and offer a complete suite of truly helpful products.


Possibly my favorite company in terms of customer service, Bluehost makes handling all of my website domains, emails, forwards, and redirects a breeze. Best of all, the price makes this a no-brainer.

New Kajabi

This system is a lifesaver. The New Kajabi is a cost-effective full-blown membership site plus shopping cart system all in one place. I saved over $400 on products I still needed  to "piece-meal" together and immediately cancelled another $100 in monthly services with other companies. 

The New Kajabi closed its beta membership, but you can join their waiting list when they reopen.

CHECK OUT New Kajabi
Get Noticed Theme by Michael Hyatt

This theme is built for creatives - authors, singers, artists, anyone with a platform. There is no coding required and with all the built-in features, keeping your site up-to-date takes little time. I love this theme so much, I bought the multi-use license.



Logitech C930e WebCam

With videos, webinars, and live-streaming at the heart of my business, owning an amazing webcam was a must. We bought a $29 webcam which was awesome until I noticed how grainy I appeared on-screen. After seeing my friend's crystal clear image, I immediately bought the same webcam and I love it.

CHECK OUT the Logitech Webcam
ATR2500-USB Microphone

I love that the ATR2500-USB microphone plugs into my computer and is good to go. The sound is crystal clear and it looks pretty stinkin' cool. It comes with the little tripod, but I have it attached to the NEEWER Microphone Suspension Boom Scissor Arm Stand.


Nozbe is incredibly powerful with an intuitive and easy-to-use interface. There is also a mobile app, and Apple Watch notifications. We have so many inboxes these days—email, paper, social media—Nozbe becomes your one place to brain dump and keep track of everything.


• Intuitive and easy-to-use interface Mobile app
• Apple Watch notifications
• Personalized Nozbe email address that lets me forward important emails straight to my Nozbe inbox 

• Workflows
• Recurring reminders and due dates 
• Team member option 
Honorable Mentions: Asana, Wunderlist

Check Out NOZBE

There are several reasons why Scrivener is better than Microsoft Word, but you definitely need to test it out for yourself! I used Scrivener my last two semesters in college and I use it for fiction, nonfiction, my media kit, blogging information, and so much more.

Scrivener offers a 30-day free trial and the best part is that the 30 days are days of use, not consecutive days when you download the program. Use coupon code BETHANYJETT to receive 20% off the price of the regular edition.

CHECK OUT Scrivener


Canva for Work

Canva's free version is great, but Canva for Work has a magic resize tool and perfectly-sized social media templates. Plus, my colors are saved in my brand kit. Extra bonus: Canva's stock photos are only $1 per photo.

There is a slight learning curve, but I rarely use anything else for photos. Canva has the perfect social media dimensions built in, as well as numerous other templates, including PowerPoint. Canva for Work, their paid version, allows you to have a saved brand kit.
Honorable Mention: PicMonkey

CHECK OUT Canva for Work

Now that I've fallen in love with Canva, I only use Picmonkey for editing headshots, resizing pictures, and when I need to use the "clone" tool. An annual subscriptions costs less than three full-price pizzas. Again - no brainer.

CHECK OUT Picmonkey

MeetEdgar is my go-to scheduler because they recycle your content and have an incredible customizable scheduling calendar. They’re a bit pricey, but my first week using them brought a Return on Investment (ROI) of over 70% increased traffic to my website.

The main benefit: your content is recycled so you're not constantly reuploading the same material. Plus, you create categories in your library.

Honorable Mentions: Buffer, Hootsuite, Post Planner, CoSchedule

Acuity Scheduling

Acuity Scheduling allows you to set your working hours so that your clients only see your available appointment times. You can even include a survey for your clients to take as they schedule. There is a free version, but the plans are relatively inexpensive.

Acuity links to your online calendar system (I use Google Cal) and you can set up a reminder email to let you know your next day's appointments. I've researched several scheduling systems and this one is by far my favorite. 

• Intake forms
• Easy calendar integration
• Time blocking
• Multiple appointment types            

Honorable Mention: Calendly

CHECK OUT Acuity Scheduling